THE SPORTS ENTREPRENEURS
PODCAST
EPISODE 5
Key Highlights
- Early days at TWI story, producing Football Mundial show around the world and how many times it went wrong
- How he got started during University days as a Sports Radio commentator
- Learning from his early days in Pay TV at BSB/SKY UK , Ten Sports, ESPN Star Sports – growing pains to success
- Is OTT the new PAY TV world? Great learn opportunities in start-up environment
- Challenge of traditional broadcasters to re-invent themselves in new OTT environment – challenge in leadership
- Amazon Prime, Premier League streaming, Peter’s thoughts on their experiment and different model
- Short form vs long-form content, different audience behaviour around the world
- Facebook’s tools for Rights holders, teams, athletes and sponsors. New ways to monetize content
- Facebook’s investments in Sports content, La Liga in India, NBA in Philippines, UFC in Germany. Partnership model
- Other ways to use Facebook to generate new revenue streams, re-targeting fans, etc
- Power of Facebook group, Instagram, WhatsApp, Messenger and Oculus
- Peter’s learnings from his career, learn from others
- Facebook culture, scale and community building. Connecting people
About
Peter Hutton has an amazing career path and unique track record of working on every continent, both for broadcasters and agencies. As a C level executive he ran Eurosport from Paris, ESPN-Star Sports in Singapore, Ten Sports from Dubai, had over a decade with IMG in London, Delhi and Hong Kong as well as a spell as Co-Ceo of MP& Silva. He now runs the sports business for Facebook, based in Silicon Valley, CA a long way from his teenage days as a radio journalist in Yorkshire.
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