Marcus Luer - Asia #1 Sports Marketing EntreprenuerMarcus Luer - Asia #1 Sports Marketing Entreprenuer
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PodcastadminDecember 13, 2020November 10, 2025

THE SPORTS ENTREPRENEURS

PODCAST

The Sports Entrepreneurs Podcast by Marcus Luer

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The Sports Entrepreneurs Podcast is an “audio biography” series with the leading Entrepreneurs and Movers & Shakers in the business of Sports & Esports of the past 40 years. Marcus drills deep into the career of his guests, what worked and what didn’t, the learning from the good, bad and ugly. Through his wide network, Marcus is able to host top guests from across the industry and from around the world. As a western Sports Entrepreneur operating in Asia for the past 25 years, it has a certain East-West flavour.

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WE ARE FEATURED ON

sports podcast award

The Sports Entrepreneurs Podcast by Marcus Luer was voted as the second best “Sports Business” Podcast worldwide by Sports Podcast Awards

Click HERE to know more

podbean

The Sports Entrepreneurs Podcast by Marcus Luer is being featured in Podbean as the site of the Week. Thanks to everyone who is listening and supporting us. This means a lot and keeps us going.

Click HERE to follow us on Podbean

PODCAST EPISODES

Patrick Nally
Episode 100 with Patrick Nally

Patrick Nally, one of the founding fathers of the sports marketing industry through his agency West Nally, was a true “gamechanger” at the peak of...

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Ken Hershman
Episode 99 with Ken Hershman

Ken Hershman, former Showtime Sports and then HBO Sports President involved in some of the biggest Boxing events over the past 25 years.  Great stories...

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lalit modi
Episode 98-4 with Lalit Modi

Lalit Modi, the founder of the IPL, the final episode uncovers how it all went wrong at the end.  From threats to his life, assassination...

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lalit
Episode 98-3 with Lalit Modi

In our 3rd episode with Lalit Modi, we will dive deep into the crazy 2nd Season of the IPL (which was held in South Africa) and as...

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Lalit Modi
Episode 98-2 with Lalit Modi

Lalit Modi, the founder of the IPL (Indian Premier League), sharing his in-depth recount and incredible details on how the IPL was created in this...

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Lalit Modi
Episode 98 with Lalit Modi

Lalit Modi, the Architect and Founder of the IPL (Indian Premier League) – we recorded four episodes to go very deep into his amazing stories...

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Marcus Höfl
Episode 97 with Marcus Höfl

Marcus Höfl, a fellow German Sports entrepreneur, for nearly three decades with his own agency MHM, representing German Icon Franz Beckenbauer and several other top...

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Gareth Balch
Episode 96 with Gareth Balch

Gareth Balch, from an inspiring Olympian, with a data driven approach, taking his passion to building Two Circles into one of the hottest digital sports...

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Sascha Smidt
Episode 95 with Sascha Schmidt

Our guest Prof. Dr. Sascha Schmidt, a German Sports Business Professor with a McKinsey background. We look into the future of the industry, with his...

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Marco Balich
Episode 94 with Marco Balich

Marco Balich, the Master of Ceremonies, in the true sense of the word - we explore the exciting world of Marco’s career being involved in...

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Alan Pascoe
Episode 93 with Alan Pascoe MBE OLY

Alan Pascoe, former Great Britain Olympian and founding father of Sports marketing in the UK, shares his amazing stories on how he got started, the...

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Paul Barber
Episode 92 with Paul Barber

Paul Barber, OBE, the CEO of Brighton & Hove Albion FC – from a childhood dream of being a pro-player to a highly successful career...

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Peter Draper
Episode 91 with Peter Draper

Peter Draper, a true Yorkshireman with an incredible career in UK sports from UMBRO to Manchester United and many more.  We are going all the...

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Zack Sugarman
Episode 90 with Zack Sugarman

Zack Sugarman, deep dive into his 17 years with the Wasserman Group to his current role as Chief Strategy Officer at Demand Sports – an...

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Jason Masherah
Episode 89 with Jason Masherah

Jason Masherah, President of The Upper Deck Company, living his childhood dream, from a young boy trading cards at school to running one of the...

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AND FEEDBACK

"Thank you Marcus - special to spend an hour with a longtime friend and colleague sharing Harris Blitzer Sports & Entertainment's ambition and unique vantage point on business and the sports and entertainment industry. Culture, Gratitude, Innovation, Grit. Authenticity... This is what makes HBSE go. Grateful to share our vision and global perspective with your international audience."

From LinkedIn
scott
Scott O'Neil
Chief Executive Officer at Harris Blitzer Sports & Entertainment
"The asian market as you know as well as anyone is a completely different marketplace to Europe and US and subs models at a premium will struggle to be successful there - alternative models are needed, and markets and there's still limited insights as to what works and what doesn't out there. Marcus - you need to continue to share those lessons with the wider industry - it's invaluable insights as to what works and what doesn't out there."

From LinkedIn
nick
Nick Meacham
Managing Director at SportsPro Media
"Hi Marcus, Great Podcast! Awesome in fact. Warmest and highest regards."

From LinkedIn
Michael Sugiura Rofe マイケル 杉浦 ローフ
CEO - Broadcast Consultant at Rofe Associates Inc
"Marcus. You're an amazing interviewer - Your podcast is very engaging. So nice to listen to. Joe is impressive, but so are you."
christine
Christine Sterk
CEO at Adstream Asia
"Hi Marcus, I just want to compliment you on your Podcast, which I recently discovered. Great format, professional execution and valuable content. Thanks and keep on going. Kind regards from Germany, Florian"

From LinkedIn
florian kurz
Florian Kurz
Senior Professional in Marketing, Media & Sales Management & Brand Consultant
"Hi Marcus, once again wanted to say how great your Podcast has been, the last episode especially where you shared some personal business stories. It's so valuable and refreshing to hear what didn't go so well and i don't think many would be so open about these things."
mark_Epps
Mark Epps
Manager, Sponsorship & Marketing at ATP Tour, Inc.
"I'm a fan of your podcast. You are doing a great job sharing your experience and inviting the most prominent people from the business. I spent only 8 years exposed to Polish and European sports marketing environment. Therefore, there is still a lot of industry insights to catch and use."
Tomasz
Tomasz Rozenek
Director Central Sales at Lagardere Sports
"I’m a huge fan! I had no clue the SEIN chat Marcus is THE Marcus here! Despite being an executive on the front and back end of Sports & Entertainment for 15 years, I look to you to educate myself and keep my finger on the pulse of the biz. Brother, you roll out top shelf content and a PhD on Sports Entrepreneurship. I appreciate you."

With Respect and Gratitude, JZ – YPO, Global One – Board Member
Jonathan Zucker
Global C-Suite Change Agent, Multi-Platform Traditional & Digital Media / Tech Content Innovator / YPO Global 1
"Hi Marcus, really enjoy your podcasts. The latest with Dr. Marcus Elliott was absolutely fascinating. Thanks for doing what you do."

Best Umberto
Umberto Righetti
Chieft Strategy Officer, Atrium Sports
"Enjoyed our conversation Marcus, you've some great interview/conversation skills for podcast."

From Dr. Marcus Elliott
marcuselliott
Dr. Marcus Elliott
Founder P3 Applied Sports Science

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Marcus Luer - Asia #1 Sports Marketing EntreprenuerMarcus Luer - Asia #1 Sports Marketing Entreprenuer
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