INTERVIEWS

unofficial partner

E121: Marcus Luer
Unofficial Partner Podcast

We’re talking about the various sports markets across Asia today with one of the region’s highest profile entrepreneurs, Marcus Luer, who founded Total Sports Asia as a 28 year old in 1997 based in Kuala Lumpur, Malaysia.

Since then the business has generated $500million in commercial revenue for its portfolio of clients including Premier League Football Clubs, Formula One teams, WWE, US Open Tennis and a host of Olympic Sports Federations.

Beyond that however, it’s a story about the ups and downs in the life of a serial entrepreneur in a region that has seen financial crises and pandemics come and go over the course of the last three decades.

Full Podcast Episode: Apple Podcast Link

iWorkinSport Interviews Marcus Luer, founder and CEO of Total Sports Asia

Join us this Thursday, December 3rd, at 12h CET, for another episode of the iWorkinSport LIVE Interview series. 
 
In this episode, we will talk with Marcus Luer, Founder and CEO of Total Sports Asia (TSA).
 
The German Marcus Luer is one of the most successful entrepreneurs in the Asian sports market, where he’s been operating since 1994, when he joined the World Sports Group…
 
 In 1997 he founded his own sports marketing agency, TSA, which he built from a small one-man business based in a tiny shop lot in Kuala Lumpur to Asia’s global leader in sports content, having worked with brands and properties such as MasterCard, US Open (tennis), WWE and others, and brokered deals in excess of half a Billion dollars.
 
Being what you can call a serial-entrepreneur, he has started and ran several other businesses and has recently launched The Sports Entrepreneurs Podcast, in which he interviews leading entrepreneurs in the business of sports. Marcus is also a speaker at major global sports conferences and has been featured on CNBC, BBC News, Bloomberg Asia and has contributed to many international newspapers and industry magazines. If you want to learn about creating your own business in sport – or what business owners look for when hiring team members -, don’t miss the interview with Marcus Luer!
 

SPONSORS PODCAST
Interviews Marcus Luer

Marcus Luer ist einer der erfolgreichsten deutschen Unternehmer im Sportbusiness. Seine Firma Total Sports Asia (TSA) hat in den vergangenen 20 Jahren über 500 Millionen Dollar Umsatz erwirtschaftet.

Im SPONSORs-Podcast berichtet Luer über die unterschiedlichen Geschäftsmodelle in den letzten Jahrzehnten, warum er glaubt, dass die Medienrechte der Premier League künftig sinken werden und wie er in den nächsten zehn Jahren eine Milliarde Dollar machen will.

Soundcloud Podcast Link

#28 Marcus Luer - Raf Chats Interviews Marcus Luer​​

Really enjoyed being on “Raf Chats” by Rafael Garcia-Krailing.  Fun deep dive into what we are doing in Esports (first 30min), and then TSA stories about WWE, Danny Way’s Great Wall of China Jump and how Glory Kickboxing got started.

And some final words on Entrepreneurship and lessons learned.

Spotify & Apple Podcast

Luiz Felipe Giacomelli interviews Marcus Luer​

Instagram live chat about the Sports/eSport Industry globally, experience Sharing, and the perspectives for the future. March 26th/2020 Host: Luiz Felipe Giacomelli Guest: Marcus Luer – Malaysia 🇲🇾

World Football Summit Asia

The Asian Sports Industry

Marcus Luer – CEO, TOTAL SPORTS ASIA