Founder & CEO Total Sports Asia (TSA)
Total Sports Asia is a fully-integrated sports marketing company offering media rights distribution, TV production, events management, sponsorship and consultancy services.
Founder & CEO Total Esports (TES)
TSA Group has set up a new entity, Total Esports (TES) to provide our core and flagship Services which have generated over US$ 500 million for the sports industry the past 20+ years to the booming Esports industry now.
Founder & CEO Branded Real Estate (BRE)
Branded Real Estate incorporates a globally recognized brand into the property project which over the last ten years, has been involved in projects with a combined GDV value of over US$1 billion.
Co-Founder GLORY Sports International
GLORY is the #1 Kickboxing League globally with events across Europe, USA and China and with a global audience footprint across 200 countries which is currently valued over US$150 million.
ABOUT
PORTFOLIO
MARCUS LUER is the Group CEO of TSA (Total Sports Asia), Asia’s leading global sports marketing agency which he founded 24 years ago in Kuala Lumpur, Malaysia.
He is also the Co-Founder of GLORY Sports International (GLORY), the #1 Kickboxing League in the world and the creator of Branded Real Estate (BRE), a brand consulting business to the Real Estate industry.
YPO MEMBER
YPO
MARCUS LUER has been an active member of YPO Malaysia (www.ypo.org) since 2007, holding various leadership roles and currently being the Chapter Chair of YPO Gold Malaysia and the Regional Chair of the Sports & Entertainment Industry Network (SEIN) in ASEAN…
INTERVIEWS
Marcus Luer is Asia’s #1 Sports Marketing Entrepreneur and the Group CEO of Total Sports Asia (TSA), Asia’s global sports marketing agency, which he founded 23 years ago in Kuala Lumpur, Malaysia.
“Pivoting is important, but I think you also got to be careful not to distract yourself too much.” – Marcus Luer
Full Podcast Episode: Youtube & myworstinvestment.com
This episode with Marcus Luer takes us in on what it takes to get to play the A-game—BOLDNESS. Listen in to his story and learn why talent is never enough and that boldness takes you to places and leads you to people who can make a huge difference in your life. Marcus Luer is a serial entrepreneur based in Bangkok.
He is originally from Germany, did his MBA in the US where he found his way to Sports Marketing, jumped on an opportunity to lead a huge role in Malaysia, then to Hong Kong, and now Thailand. Marcus has been instrumental in sports marketing in Asia bridging it from the West and bringing in his unique perspective by having lived both sides of the world. He currently runs his own podcast the Sports Entrepreneurs podcast — The Sports Entrepreneurs Podcast is an “audio biography” series with the leading Entrepreneurs and Movers & Shakers in the business of Sports & Esports of the past 40 years. Marcus drills deep into the career of his guests, what worked and what didn’t, the learning from the good, bad and ugly.
We’re talking about the various sports markets across Asia today with one of the region’s highest profile entrepreneurs, Marcus Luer, who founded Total Sports Asia as a 28 year old in 1997 based in Kuala Lumpur, Malaysia.
Since then the business has generated $500million in commercial revenue for its portfolio of clients including Premier League Football Clubs, Formula One teams, WWE, US Open Tennis and a host of Olympic Sports Federations.
Beyond that however, it’s a story about the ups and downs in the life of a serial entrepreneur in a region that has seen financial crises and pandemics come and go over the course of the last three decades.
Full Podcast Episode: Apple Podcast Link
